Generative engine optimisation

make your business easier to find and understand.

Zenith improves the website content, technical foundations, and public business information that support discovery in AI-generated answers and traditional search.

Scope

GEO grounded in useful website improvements.

Generative engine optimisation overlaps substantially with good SEO. The work focuses on making accurate information accessible, understandable, and useful—not on adding an “AI” file or special schema as a shortcut.

01

technical accessibility

Address agreed crawlability, indexability, page structure, metadata, internal linking, and structured-data issues.

02

clear business information

Make services, locations, expertise, limitations, and proof easier for customers and search systems to evaluate.

03

content that answers buying questions

Create and improve pages that help prospective customers understand services, compare options, and make a decision.

Process

from visibility evidence to implementation.

The work follows an agreed backlog. Each change should connect to a customer question, an observed gap, or a technical requirement.

01

establish the baseline

Use an AI visibility audit to document current answers, competitors, available sources, and website issues.

02

set priorities

Agree which technical changes, business-information updates, and content opportunities should be handled first.

03

implement and publish

Complete the agreed schema, technical, internal-linking, and content work with clear ownership and review.

04

repeat the checks

Re-test the agreed questions, document changes, and explain the next priorities without treating normal answer variation as proof of impact.

Deliverables

work you can inspect.

Monthly reporting distinguishes completed implementation from observed visibility changes.

Technical

agreed website improvements

Defined technical and structured-data changes, with the affected pages and implementation status recorded.

Content

optimised service and insight content

Useful pages scoped around real customer questions, accurate claims, and relevant internal links.

Measurement

monthly visibility re-audit

Repeated checks, dated evidence, completed work, and the next set of priorities.

Implementation example

what a transparent work item contains.

This is a process example, not a client result or performance claim.

Example implementation record · no fabricated outcome
Observed issueThe answer, source, or website problem that prompted the recommendation.
Affected pageThe exact URL or business-information source to be changed.
Proposed changeThe technical, structural, or editorial work agreed with the client.
ReasonHow the change helps a customer or search system understand the business.
Completion evidenceThe published URL, implementation note, and completion date.
Follow-up checkThe question or technical check to repeat after implementation.

Pricing

choose the implementation pace.

The exact monthly scope is agreed before work begins.

Growth

€1,500 / month

Initial audit, agreed schema and technical improvements, two optimised content pieces per month, monthly re-audit, and progress reporting.

Authority

€2,800 / month

Everything in Growth, four or more content pieces scoped in advance, relevant third-party outreach opportunities, priority support, and strategy calls.

Starting point

€750 audit

Begin with a defined one-time visibility audit before choosing ongoing implementation.

All prices are in euros and include taxes. Rankings, recommendations, placements, traffic, and commercial outcomes are not guaranteed.

Questions

GEO without the shortcuts.

Is GEO different from SEO?
The work overlaps substantially. Technical accessibility and useful, reliable content support traditional search and AI search features. Zenith adds documented testing of AI answers and named competitor visibility.
Do we need special AI schema?
No special “AI schema” is required. Structured data should accurately describe visible content and follow the requirements for the relevant schema type.
How do you measure progress?
We repeat the agreed question set, record answer outcomes and sources, document completed implementation, and use website analytics where tracking allows.
Can you guarantee an AI recommendation?
No. AI platforms control their answers, which can vary. Zenith commits to the agreed work and transparent reporting.

Start with evidence

see where your business currently appears.

Book a free 15-minute snapshot before deciding whether ongoing implementation makes sense.

Book your free snapshot ↗